The base product includes 256 gigabytes of storage, low for professional computers in the same price range. Some Apple users compared the cost to a car. But for most consumers, the Mac Pro’s price is shocking, making it one of the most expensive personal computers in the world. Fully loaded, the computer costs more than $52,000, and that’s excluding the optional $400 wheels for easily moving the machine around an office.įor some professional users, the cost of Apple’s new computer is just part of doing business. The new machine, built in Austin, Texas, after Apple got tariff relief from the Trump administration, starts at $5,999 for specifications that some programmers, video editors and photographers might consider measly. started selling its new Mac Pro desktop computer on Tuesday, complete with eye-watering pricing options that can push the cost north of $50,000.